Make your listing work harder for your business

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What you'll get from this article:

Five tips for optimising your listing that’ll boost your sales

The importance of a clear and well organised listing

How to make your listing more competitive – and interesting

What makes for a great listing on Just Eat?

It's essential for your business to have a strong online presence to drive order growth – that’s why you’re with Just Eat. But it’s worth remembering that a key factor in success on our platform is having a clear and well organised listing. Here are five tips to help you optimise your Just Eat listing for online ordering:

Navigation

Your online menu should be as easy to navigate as visiting your store. Think like the customer. They often order convenience items to meet their immediate needs, so prioritise those categories that address these needs.

*Extra Tip* Monitor sales data and customer feedback and continue to optimise your category order and product offerings.

Based on research comparing listings, our recommendation would be to prioritise these categories:

Deals/Offers

Capture immediate attention, followed by ‘grocery essentials’ (milk, bread, eggs, and other common household staples).

Drinks

Especially important for convenience stores, as many customers seek quick refreshment.

Ready Meals

For items like sandwiches, pastries, or microwavable meals.

Snacks

This broad category can include crisps, chocolate, sweets, etc.

Household Items

Items like toiletries, cleaning supplies, and over-the-counter medications.

Alcohol

If your store sells alcohol, this should be a distinct category.

Tobacco

If you sell these items, keep them separate.

Other

For anything that doesn’t fit into the above.

Keep it simple

Remember, customers are looking for convenience, they’re not doing their weekly shop - so they will want to find items quickly, and having a choice that’s reasonably narrow can help reduce decision fatigue.

Be unique and be competitive

Even though you may not be able to compete with larger brands and supermarkets on price, you can still stand out. Consider creating special categories like Local Favourites or Staff Picks to showcase the unique or high-quality items you stock.

You might also look to offer a selection of unique snacks or drinks not readily available at supermarkets. For customers to buy these items they’ll need to order with you - and when they’re shopping for these, they’ll order their essentials too.

Seasonal suggestions

Seasonal and holiday-themed goods and products can tap into the spirit and shopping habits associated with different times of the year. Stocking and promoting relevant items on your listing can encourage impulse buys, which can boost sales. Examples could include;

Chocolate over Easter
Refreshing drinks and ice creams during the Summer
Alcohol (Beers), snacks and pizzas during sports events.

Promotions

Percentage discounts may be harder to run due the smaller profit margins. But there are other ways to attract attention and offer value at the same time. Think about free item offers and pick up deals on chocolates, drinks or crisps – they make the perfect giveaway for a free item offer.

Encourage customers to order from a specific category e.g. spirits, and give a free mixer with any purchase from the spirits category.

*Extra Tip* Don’t run too many overlapping offers that eat into your profit.

Update regularly

Keep your listing up to date by removing any items out of stock to avoid customer frustration. Receiving a notification of an item out of stock may lead to disappointment and damage the customer perception of your store.

Update menu