What you'll get from this article:
Customers’ attitudes toward packaging
Reusable packaging options are becoming more ‘mainstream’
Options for sustainable forms of packaging
Customer loyalty. Packaging might well have a part to play
Studies by UK Hospitality and Curren Goodden Associates show that 83% of customers expect hospitality brands to engage with at least some aspects of sustainability and 69% say they keep sustainability in mind when deciding what and where to eat.*
Many people are paying attention to packaging and waste as part of their takeaway and food decision making. In fact, 48% of customers state that they would avoid retailers if they they were not actively reducing their use of non-recyclable plastic packaging.
Reusable packaging can be part of the packaging waste solution. However, it comes with its challenges and opportunities for both restaurants and consumers.
At Just Eat, we have conducted several trials with reusable packaging providers including ClubZero in the UK. Through our trials we have learned that although offering reusable containers to customers requires some additional steps and effort, it's an invaluable step to a greener business (plus you save on disposable packaging costs!)
